You know the purpose because it's right at the top: "Share Your Name and Photo with Friends." You probably noticed that first. This is an intro screen for a Messages flow. So how do you convey that? First, consider information hierarchy, or how you order the elements on the screen. Jen: As you develop the screens in your app, think about the most important thing someone needs to know at that moment. Now, I'll hand it to Jen to talk about Purpose.
SOUND CLOUD MONEY WALK 1WAY HOW TO
This means knowing what to say, how to say it, and when. Pace is about creating a natural flow so you keep people engaged and interested in what you're telling them. You'll notice we've given you an acronym of "PACE," which is an important thing to consider while writing. These are: Purpose, Anticipation, Context, and Empathy. They're not the only things we think about when we write, as there are often many considerations, but we hope this provides a useful framework to keep in mind when writing for your app. In this session, we'll walk you through the types of things we consider as we develop the words in our products. Now, you may hear that and wonder, "What does that even mean?" It means the earlier you make writing a part of the process of designing your app, the better the experience will be for the people who use it. I mentioned how UX writers designed through the lens of language. Writing is about communicating, which, of course, includes the words, but it also includes the structure of those words, the timing in which they appear, and the feeling people have reading them. And if you were to come across an error, they'd help you find your way.
Feels a bit empty, doesn't it? In the Apple Music app, the visuals give you a hint at what each section is, but would you know the difference between an album and a playlist? How about how to browse or listen to the radio? Even if there aren't a lot of words on a screen, they help you understand what's expected, and what to do next. Let's take a look at an app with the words removed. The words are there to help people do what they want to do, whether it's create a Memoji, watch a movie, or find focus. When words work seamlessly with design, you may not even notice them, but they're pivotal to every part of a user experience. It focused on the person using it, welcoming you in, and now, across our products, as soon as you turn them on, we say "Hello." Since those early days, we've continued to be conversational in our interfaces.
SOUND CLOUD MONEY WALK 1WAY MAC
Mac was built using simple language that was easy to understand. The first Macs were built on the design principle "what you see is what you get," which includes the language. This meant they needed to be able to communicate with anyone. From the earliest days at Apple, we wanted to design devices for everyone. Kaely: Sometimes we're called UX Writers or Content Designers, and what we write can be referred to as strings, copy, or text, but essentially, it's our job to design through the lens of language. Today, we're going to share some tips and best practices we've learned that we hope will help you, as developers, approach writing for your app or game. We're writers here at Apple, working as part of Human Interface design teams across Apple products and services.
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